a mobile phone camera module industry chain:
1. Composition phone camera modules.
camera imaging process is to process the optical signal is digitized. First light through the lens to reach the photosensitive member - may be CCD, or CMOS, is the role of both the light is converted to a digital signal and then transferred to a digital signal processor dedicated external (DSP), image enhancement and compression to optimize the signal transmitted to the mobile phone after the other storage device, whereby each of which can be seen on the device affects the overall performance of the camera.
phone camera module is mainly composed by the lens (lens), sensors (sensor), the back-end image processing chip (Backend IC), soft board (FPC) in four parts. Determine the key components of the most important factors is the quality of a camera: the lens (LENS), an image sensor (SENSOR) and digital signal processing chip (DSP). Camera phone key technologies: optical design technology, aspheric production technology, optical coating technology.
(1),Network video server decoder. lens
which camera lens is the soul of the imaging lens effect plays a very important role, in which there are two types of glass and plastic lenses, the price is more expensive glass, light and imaging results is much better, but Comparison of earthquake resistance of plastic is better. High pixel mobile phone camera will be replaced by plastic glass. Lens is the overall combination of different lenses made by the system. Because of refraction of the lens, scene light through the lens, the focal plane to form a clear image, make CMOS or CCD sensor to record images of the scene, for the elimination of infrared light on the CCD / CMOS image of.
IR cut filter is the use of precision optical coating technology on the optical substrate coated with alternating high and low refractive index of the optical film, to achieve the visible region (400-630nm) high permeability, near-infrared (700-1100nm) optical filter cutoff rays, mainly used in camera phones cameras, computers built-in camera, car cameras.
lens manufacturers mainly in Taiwan, Japan and South Korea, the optical lens industry with the highest-tech industry, a very high threshold, few new companies to enter this field, Taiwanese enterprises are obvious cost advantages, 2005 market share of nearly 57%, in 2006 over 65%.
There are four major Taiwanese
production camera phone lens, respectively jade crystal, Largan, matte, PREMIER, jade crystal global market share of 23 percent, accounting for Largan ; 25%, matt and PREMIER accounted for 5% and 4%.
With the current upgrade phone camera pixels, using the original glass lens manufacturers more manufacturers who only have plastic lens technology significantly decline. If Enplas, sales fell by 60 billion yen from 8.45 billion yen profit decreased to 3.7 billion yen. Reduce the amplitude is very large. The 2 million pixel mobile phone camera lens market mainly dominated by glass lens manufacturers, optical manufacturers Fuji Seiki, Konica Minolta, Largan three virtual monopoly in the market.
(2). sensor
camera phone image sensor is the core module, driven by the exploding camera phone image sensor market soaring. CCD and CMOS sensors are currently two main image sensors used in digital camera function. Compared with CCD technology, CMOS is a rising star. With digital cameras, digital cameras and camera phones, high, medium and low-end imaging product categories continue to enrich, once dominated by the CCD camera sensor market situation has changed, CMOS sensor from behind. With low cost, small size and other advantages, this camera phone module CMOS sensor-driven, but in the field of high-end digital cameras, CCD sensor with high pixel reflexes. In the high-end, slower scanning speed CMOS sensor, 4.0 megapixel camera above plus shutter design needs, increasing overall system design costs,
1
on the "smart home" field as an example spread analysis. The recent news that the 360 will be released "360 Home Guard" smart camera , the flagship home remote monitoring capabilities. Tencent, millet, etc. have also interviewed to find items, by way of capital camera R & D companies. Meanwhile, in the video surveillance industry leader in equipment manufacturing (002,415), but also fight the far shore, launch civilian monitoring equipment designed to do,720P HD Infrared IP Camera, "fluorite" series of projects, trying to help the transition to the Internet layout of the civilian market. We found a common, both of which have locked in the target market of intelligent smart home security market direction.
next Blue Ocean
emerge from a market to mature, it needs a "evolutionary" process. We tried to dig the underlying demand from the client to spy on its market prospects: the first layer, basic home networking services, computers, televisions, mobile phones three-screen one, or home network bandwidth, smart TV, smart set-top boxes, smart router hardware features such as intelligent skip to meet the basic home user "Connect the World" needs; second layer dispatched security systems, access control security, fire alarm, child care and other elderly home users for the "security" needs; Third layer, environmental monitoring and control systems, fresh air, moisture drying index monitoring, disinfection, and other harmful substances, "environmental health" of the demand, this year, Google $ 3.2 billion acquisition of nextlabs on this market is coveted; fourth floor, home entertainment development of simulation scenarios, the current number of human interaction, the development of real-life experience simulation equipment is designed to meet users' entertainment experience, "demand, but it comes to experience a sense, experience is sure to exceed expectations, or is tasteless; fifth layer, the machine" consciousness "of the upgrade, kitchen, intelligent lighting, intelligent air-conditioning and so on, here it comes to big data, the user is accustomed to long-term monitoring in the human-computer interaction, automation, so as to achieve" happiness "in the ultimate pursuit of life.
After the first layer of the home user needs are met, apparently intelligent security system today is the most urgent, but also relative to a "Chinese-style" features, from Internet heavyweights next force point of view, this Blue Ocean market trend was bound to become a battleground.
flying into the homes of ordinary people
IBM already outlined a grand blueprint for social networking, proposed the "wisdom of the Earth", Think small, "smart home" long-cherished wish is now realized in the end of April Baidu intelligent hardware summit, the responsible one explanation is that the intelligent hardware manufacturing sector of the Internet. With intelligent security systems market is mature, intelligent camera application, after some Internet-based propulsion, from old Wang Xie soon In front swallow, flying into the homes of ordinary people.
First: Smart camera technical threshold is reduced to give the public an Internet company filed into the courage to do the hardware, two Come, let's hardware manufacturing technology patents guarding large coffee firm determination to embrace the Internet. More producers involved, the hardware is bound to improve the cost structure, lower hardware prices, making smart camera application scenarios also will be from the public regulation to extend the field of civilian life market. Second: universal mobile intelligent terminal, the user is given the "telescope", you can see anywhere home video surveillance, and real-time interaction. Smartphone linked to the user on the Internet, and then from giving its "ears" to "telescope" "superhuman" in a variety of specific functions. Third: the operator's network bandwidth boost, laying 4G networks, wireless wifi within different local scene popularity, greatly reducing the user for video traffic overload worry, let Xpress video interaction with the desire to become possible. Fourth: Network cloud storage and big data technologies mature. Automation can be remotely controlled to achieve real-time live recording, the cloud of information processing technology to help people achieve real-time connections between different scenes. Fifth: video surveillance and sensor alarm, giving smart camera "awareness" of the brain can perceive the potential risks surrounding environment, for monitoring implementation of real-time behavior of the path object tracking and intelligent alarms. In summary, the wind does not owe Shuro love, everything is ready, and sent the market selling a stir.
Who chef?
an urgent outbreak market, it is inevitable to avoid the Internet companies to get involved. Traditional enterprises to upgrade the Internet, or Internet companies misappropriation of traditional enterprise market? Outcome is progress, and bring the whole of the Internet industry. Take the Internet Gangster 360 home guards and equipment manufacturers to make great coffee fluorite do plan to do comparison between the two attacks are home remote monitoring.
360 advantage lies in the flow control PC, mobile end user's desktop, relying on its Internet-based marketing, make online reservations, hunger plus emotional marketing, then make a 360 portable wifi legend, it is not impossible, 360 The disadvantage is that the hardware does not have the technical end of the production capacity, select the forms of cooperation of third parties listed, and can not control the core of the video data collection, it is difficult to constantly upgrade hardware development capabilities, rich user experience.
advantage lies in the intelligent camera R & D, design dominance on the market from 2012 on a full-featured home security products to C1 Fluorite series Internet properties of the product came out, its monitoring, alarm, cloud storage, networking, on-demand, simplifying installation and other technical charm, certainly can and non-360. However, the Internet and all the anxiety and transformation of traditional businesses, the disadvantage is that Internet-based system transformation, for example, thinking of how to use the Internet to create a star-class products, how to raise the sales force grid, the challenge facing the Internet company and so on.
Who chef? saying goes, "Three students are not afraid of the tiger mouth, afraid of people different from pregnant Heart", the bottom line is that privacy issues have a home security monitoring can not be touched, to live and abide by the bottom line, hardware, technical skills must perfect. You know, who in the world have technology,wireless receiver equipment, smart camera But family life data access "golden key" to occupy a key entry , chef or right to control the party in possession of the initiative in the hands of technology is wonderful.
foreseeable future
in Zhejiang shortly before the end of the General Assembly, Kevin Kelly at great length on the future of intelligent wearable devices, smart healthy body measurements, smart home, intelligent transportation and other manufacturing industries, the Internet is a step by step erosion of our lives, Until slowly changing its physical properties, giving it new features. Connecting people through mobile terminals, to achieve a social platform has been very good, the next step is to connect people and things, the ability to play a monitoring and early warning, action control, automated matching capabilities that matter can decode the human consciousness, and to assist human action the ultimate goal is to connect things and things of the role of the human analogy, in the afternoon the sun sets in a smart camera Monitor to An old man asleep on the couch, immediately tell the air conditioner to raise the temperature, told to boil water heaters, TV automatically turns off the phone to adjust to anti-disturb mode last children to work in the company, send a text message, parents at home, well, Mo is worried about this for the foreseeable future intelligent (Source: Chinese Science and Technology Information)!!
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